Don’t you hate it when you buy some brand new bedding and then just a few weeks later the most magnificently gorgeous linen brand drops right in your inbox? I’m kicking myself now, but this is definitely going on the list of Things I Must Have!
Hale Mercantile Co. are a new Melbourne-based company manufacturing a stunning range of luxury European linen, covering everything from sheets and throws to towels and table cloths. I’m completely in love with the soft textures and muted colour palettes of the entire range! Their catalogue — available on their website — is beautifully put together with the most stunning and well-styled photography. HMCo. have created a true European linen range lavished in culture, tradition, pride and centuries of craftsmanship.