Merchant: hale mercantile co.

Don’t you hate it when you buy some brand new bedding and then just a few weeks later the most magnificently gorgeous linen brand drops right in your inbox? I’m kicking myself now, but this is definitely going on the list of Things I Must Have!

Hale Mercantile Co. are a new Melbourne-based company manufacturing a stunning range of luxury European linen, covering everything from sheets and throws to towels and table cloths. I’m completely in love with the soft textures and muted colour palettes of the entire range! Their catalogue — available on their website — is beautifully put together with the most stunning and well-styled photography. HMCo. have created a true European linen range lavished in culture, tradition, pride and centuries of craftsmanship.

Follow Hale Mercantile Co. on Facebook and Instagram for news and updates, and you can find their products online too!

September 24, 2014


  1. Reply

    Becca Waterloo

    September 22, 2014

    holy moly, i wish these guys were in america! i wonder if they ship here :P

    • Reply


      September 22, 2014

      They absolutely do, and it’s not too expensive either :)!! You can see their shipping costs here x